Film or fluid?

Hadn't stopped by Game Show Paradise in a while, and I noticed an issue that seems to be one of the board's obsessions.

Or at least it seems to be an obsession with a few posters on the board. It's the dreaded "film look," which for reasons unknown is supposed to be infecting TV broadcasts of old game shows. To be honest, I had never heard of this awful "look" before Game Show Paradise posters began complaining about it.

Best as I can tell from Wikipedia, the "film look" is the art of making a taped TV show look like a theatrical movie. Thing is, I've never seen an old game show on any channel that looked like anything close to a movie. Apparently not too many other people have seen such a thing, either, which is why nobody except a few GSP posters ever talks about it.

The opposite of the "film look" seems to be the "fluid look," and I really have no clue what that is. All I can say is that old game shows on Buzzr or GSN or YouTube almost always look like what they are: old video tapes. I will note one exception. It Happened to Jane, a long forgotten Doris Day movie from 1959, does have a scene filmed as an I've Got a Secret ep. And sure enough, this movie footage does have the "film look." Not to mention the color look. The screenshot is an example.