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Why not make it four posts in a row about Buzzr? It's a relief to have something new to write about the oldies diginet.

Except I'm starting to wonder how long the diginet will really be, well, a diginet. Buzzr seems a lot more interested in their online outlets than in the TV channel. It's always tempting to read tea leaves. But the e-mail I got today about Classic Concentration prominently mentioned the Buzzr Twitch channel, the Amazon Prime outlet, and the live feed on the Buzzr web site. They even gave a link to the live online feed.

Sad to say, Buzzr execs like Ron Glankler and Mark Deetjen don't phone me daily with their strategy ideas. But the March, 2018 press release on the exec shakeup at Buzzr seemed to hint at a mostly online plan for the oldies channel. In addition, Glankler will oversee and provide strategic insight into FMNA's [Fremantle North America] vintage game show and digital multicast network, BUZZR, as well as the company's overall digital/social media efforts.

In fact, a digital/social media approach for Buzzr seems correct. GSN has such a big first mover advantage as a game show TV network. It's going to be really tough for Fremantle to build Buzzr into a serious competitor as a linear television channel, especially with product that is mostly thirty, forty, fifty years old.

So you might as well appeal to the tiny sub-niche of game show oldies fans (think Game Show Forum and Game Show Paradise) with a targeted online approach. Let GSN get four hundred thousand viewers for new shows like America Says. Buzzr will try to draw the much smaller but fervent group of oldie hardcores.