At least it's always on

A bit of news about Buzzr, the game show oldies diginet, has surfaced on a "video industry" site.

I'm not sure exactly how much the video industry includes, but this post on the site mentions Buzzr prominently. Apparently, the site ran a previous story (hidden behind a members-only wall) that Twitch's "always on" channels aren't working very well. Buzzr's channel on Twitch is an example, albeit a little watched one. The screenshot shows a typically tiny audience of 98 viewers taking in Blockbusters on the Buzzr Twitch outlet.

The linked post quotes Mark Deetjen, general manager of Buzzr, on what the diginet is trying to do with its Twitch channel. We are using [our 24/7 Twitch channel] as a lab in the sense that we can try different things. We can see how people react, see how people interact with the content, and really look at what are the consumption patterns of the Twitch viewer, which, quite frankly, is different from the OTT Viewer. It's different from the people who are watching content on Pluto TV or on Netflix. A little sadly, the post misspells Mr. Deetjen's name as "Deejtin." No respect, as Rodney Dangerfield might tell us, no respect at all.

Now that Buzzr is running its actual TV feed on its web site, the Twitch channel does look redundant. Especially because hardly anybody is watching it. I have to wonder how much longer Buzzr will bother with Twitch.